On June 27, 2024, Invest UX (iUX), a Bulgarian startup, announced its official launch, introducing a platform designed to make financial data more accessible and understandable for everyone. The company aims to bridge the gap between complex financial information and users seeking clarity in corporate financial statuses and valuations. 

iUX offers dynamic, interactive reports providing real-time insights into the financial status and market valuations of all companies in Bulgaria. The platform boasts a comprehensive database encompassing both financial and non-financial data, enabling organizations to assess risks, potentials, and values of clients, counterparties, and partners efficiently. 

In 2024, iUX secured a significant investment from IBM, marking IBM’s largest investment in a startup that year. Following this, iUX became the first participant in IBM’s Sofia Accelerator program. Looking ahead, the company already started to develop version 2 of its platform in 2025, integrating IBM’s latest AI technology to enhance user experience and analytical capabilities. 

The team behind iUX comprises professionals with extensive experience in finance, technology, and data analysis. Their collective expertise ensures the platform remains at the forefront of financial data accessibility and usability. 

Invest UX is committed to empowering businesses and individuals by providing tools that facilitate informed and strategic decision-making. With its innovative approach, the company is poised to become a key player in the financial technology landscape in Bulgaria and beyond.